Veritas 4.0 | Fishing Hard Never Felt This Good

Compromising was never our strong suit. That’s why we designed the Veritas to be not only affordable, but sensitive enough to feel the faintest hit and strong enough to handle bashing through the bush to a remote waterway. Despite the deceptively airy feel, the new Veritas is robust, responsive and comfortable to fish with from dusk to dawn. The iconic white rod puts more expensive rods to shame with its downright ruthless performance. Learn more here:

For Life: The Story of Abu Garcia From the banks of the Mörrum River in Svängsta, Sweden, a watch maker emerges to develop the world’s most sought after reels. (Henning Karlsson, Lennart Borgstöm. Directed by Dustin Hoye, Executive Producer, Chris Derrick. Associate Producer, Paul Davis Copyright 2013)Introducing Zata | Demand Everything From Your Gear Meet the ZATA family: a baitcasting model, a spinning model, and combos. At Abu Garcia we know your gear has to perform, of course—but also look good while doing so. Your thousandth cast should be as smooth as your first. To ensure that, we built the ZATA [...]

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